the satintouch story
Founder Chad Lange tells us about the company’s origins and mission.
satintouch quarterly: What was the inspiration for starting the company?
chadlange: It came out of my experience. Just like my clients today, I sat in the very same seat as the property managers. Working in the industry gave me the opportunity to wear many different hats, including maintenance, leasing, marketing, assistant property manager and property manager. From this, I was able to learn about and work in every facet of the property management business.
The most striking lesson was experiencing the “end-of-month.” It was my least favorite and most stressful part of the job. It was stressful simply because with a lot of renters moving in and out, a property manager needs to coordinate, schedule, and project manage multiple vendors to handle all the cleaning, painting and maintenance before the new renters moved in. And, all of this takes your focus off of what I believe to be the most important job in property management, focusing on my current residents, staff and the community.
I thought that there has to be a better solution. So, I sought out to create that solution: a trusted vendor who can handle everything at the end-of-month, and is just one phone call or email away; hence, satintouch, Inc. was born.
STQ: Tell us a little bit about how you made the company what it is today.
CL: satintouch was born with the mentality of constantly raising the bar of quality craftsmanship and client service in the painting and cleaning business. It was my hope to create lifetime relationships with the property managers and property management companies that we are fortunate to team up with.
STQ: What’s your fondest memory of creating this business?
CL: My fondest memory was when we hired our first painter. He truly believed in our company’s vision of raising the bar in this industry. And, the great thing about owning a company like satintouch is that I get to relive and create new fond memories each time we are blessed to add someone to the satintouch family.
STQ: What does the future hold for satintouch?
CL: Our company continues to evolve and is focused on helping those we work with gain the recognition they work extremely hard to receive. It is our mission to help, in whatever capacity they need us to, property managers, their staff and property in general win a Multi-Housing Achievement in Design, Advertising and Community Support (MADACs) award. By doing this, we know we have done our job.
Moreover, it is our company’s belief that everyone, no matter their economic class deserves a clean place to call home. Recently we gave back to the community by sponsoring a family in need. satintouch will continue to find ways to give back to our community.
STQ: What is the one thing you want the name satintouch associated with in the minds of your clients?
CL: That satintouch cares about the success of my business and properties.